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Beauty is a manifestation of secret natural laws, which otherwise would have been hidden from us forever.
Johann Wolfgang von Goethe

Proper, the second volume from The Mod Project, and the follow-up to Mod Ghosts, explores the concept of objective beauty in clothing, food, automotive design, cinema and music through the lens of the Modernist subculture. The author argues that far from being in the eye of the beholder, beauty is either present in something or it isn’t.

The story of impeccable discernment begins on the fertile plains of Africa four million years ago, when a few stylish apes decided to stand on their own two feet. A modest beginning to the fascinating story of the uniquely human quality of impeccable good taste.

Coming in spring 2021

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